I recently attended and photographed the book launch of ‘Manchester: Looking for the Light through the Pouring Rain’ the new book by photographer Kevin Cummins.
Kevin was one of the New Musical Express (NME) main photographers and was intrinsically linked to the Manchester music scene in the 1970’s and 80’s, photographing the likes of the Smiths, Buzzcocks and Joy Division. The book is a superb chronicle of the period with many of Kevin’s great images also incorporating more contemporary bands such as Oasis. There is also detailed commentary in the book from fellow NME colleague and writer Paul Morley.
You can read the book launch review and view the pictures at: http://www.faber.co.uk/article/2009/10/manchester-launch-party
My photographic work continues alongside the book publicity and in the last few weeks I have also had photography commissions including a naming ceremony, a family album based on ‘a life in the day of’, a CD cover and a wedding. So busy but very happy times!
Sunday, 18 October 2009
Tuesday, 22 September 2009
I am delighted to say the book is now being promoted in four independent establishments near my home in North London, they are:
Clerkenwell Tales: An excellent new bookshop in Exmouth Market, Clerkenwell as mentioned in previous Blog’s.
WCD: At 84 Highgate High Street, WCD is an amazing designer shop run by Avril and Walter Castellazzo that stocks both beautiful jewellery, frames and other fantastic and varied items including Walters fine handmade (in stock and to order) furniture.
The Muswell Hill Bookshop: A fine independent bookshop at 72 Fortis Green Rd London, N10 with a fantastic selection of local authored books.
Prospero’s Books: At 32 The Broadway Crouch End. Another great and widely respected bookshop with excellent support for local authors.
Latest sales figures for the book are predicted to be 550 by the end of October with some fine press (BA Business magazine etc.) written and some more reviews to be published. This is also being supported by book print sales from the www.tedlemon.com site which are also doing well.
I hope to update the list above shortly with more stores promoting the book and also some interesting buyers and locations for the prints.
In the meantime I am working on some interesting photography commissions and developing ideas for a new project. More of which soon.
Clerkenwell Tales: An excellent new bookshop in Exmouth Market, Clerkenwell as mentioned in previous Blog’s.
WCD: At 84 Highgate High Street, WCD is an amazing designer shop run by Avril and Walter Castellazzo that stocks both beautiful jewellery, frames and other fantastic and varied items including Walters fine handmade (in stock and to order) furniture.
The Muswell Hill Bookshop: A fine independent bookshop at 72 Fortis Green Rd London, N10 with a fantastic selection of local authored books.
Prospero’s Books: At 32 The Broadway Crouch End. Another great and widely respected bookshop with excellent support for local authors.
Latest sales figures for the book are predicted to be 550 by the end of October with some fine press (BA Business magazine etc.) written and some more reviews to be published. This is also being supported by book print sales from the www.tedlemon.com site which are also doing well.
I hope to update the list above shortly with more stores promoting the book and also some interesting buyers and locations for the prints.
In the meantime I am working on some interesting photography commissions and developing ideas for a new project. More of which soon.
Friday, 28 August 2009
As planned, I am spending time (and shoe leather) engaging with independent book shops to directly promote and market my book. So I am very pleased to announce that the independent bookshop, Clerkenwell Tales, has now got ‘Out of Office’ in stock. Clerkenwell Tales are also looking to support book sales by exhibiting the Hong Kong and Taipei images, last seen at the recent exhibition at the Adams Street Club, in the bookshop.
Clerkenwell Tales is a newly opened enterprise managed by the knowledgeable and extremely helpful Peter Ho. Peter’s bookshop is in the wonderful location of Exmouth Market just across from the well known Mount Pleasant Post Office Sorting Office. With the well established Moro restaurant and excellent food market at lunchtimes and weekends the area is well visited.
In addition to Clerkenwell Tales I am also visiting independent bookshops in the London Crouch End, Highgate, Camden and Hampstead areas to offer these book retailers the additional benefits of stocking the book directly from me, and the chance to exhibit images from the book to help with promotion.
Of course the major bookshop chains such as Borders and Waterstones supply the book alongside the Amazon type online e-tailers of this world. However, I strongly believe in the role that independent bookshops play in our high streets and anything I can do to support them, and they me, is a nice social by-product of the book marketing activity.
So if any reader out there knows of any other independent bookshop that may be of interest, please let me know!
Regarding international sales, the book has now been sold across Europe, the USA, Australia, Canada and various Latin American countries. In terms of exploiting these sales, and as many of the images in the book emanate from China and Taiwan, I have started looking at exhibiting in Hong Kong.
So, especially since its still ‘holiday season’, I have made great progress towards my targets.
Clerkenwell Tales is a newly opened enterprise managed by the knowledgeable and extremely helpful Peter Ho. Peter’s bookshop is in the wonderful location of Exmouth Market just across from the well known Mount Pleasant Post Office Sorting Office. With the well established Moro restaurant and excellent food market at lunchtimes and weekends the area is well visited.
In addition to Clerkenwell Tales I am also visiting independent bookshops in the London Crouch End, Highgate, Camden and Hampstead areas to offer these book retailers the additional benefits of stocking the book directly from me, and the chance to exhibit images from the book to help with promotion.
Of course the major bookshop chains such as Borders and Waterstones supply the book alongside the Amazon type online e-tailers of this world. However, I strongly believe in the role that independent bookshops play in our high streets and anything I can do to support them, and they me, is a nice social by-product of the book marketing activity.
So if any reader out there knows of any other independent bookshop that may be of interest, please let me know!
Regarding international sales, the book has now been sold across Europe, the USA, Australia, Canada and various Latin American countries. In terms of exploiting these sales, and as many of the images in the book emanate from China and Taiwan, I have started looking at exhibiting in Hong Kong.
So, especially since its still ‘holiday season’, I have made great progress towards my targets.
Thursday, 13 August 2009
Having just returned from a nice relaxing holiday in France I am ready to start what is essentially phase two of my sales and marketing plan. The initially sales effort circulated around the launch of the book and an accompanying exhibition. The exhibition has been successfully completed and the images that were sold are on their way to the buyers.
We have had approximately 300 book sales since the launch in late June with a sales target of 500 by the end of this year, and 1,000 by the end of 2010. I have been told by a main stream publisher that for a fine art photography book these are not modest volumes. However, I am always up for a challenge and I like nothing better than a number to try and over achieve so I am going to stick with these targets.
As for being a fine art photography book, that’s an interesting concept because the book is being perceived as having its own niche as a fine art business book. In fact most of the current and forthcoming reviews are in travel magazines and supplements; for example see the August edition of the Association of British Travel Agents magazine page 136 - book review (http://www.abtamagazine.co.uk/august09/) .
So if sales are to be aggressively pursued then the business and travel markets need to be addressed. To successfully do this I need to have more review references in this market and awareness of the book and its content. Therefore I intend to wait till the end of this month to actively pursue this route to market when further reviews are published.
In the meantime, I am collating a list of book shops to personally visit and offer my book for sale. I have some unsigned copies of the book left over from the launch and I will use these to try and create a local market (London) in specialised or independent book retailers. So if anyone out there knows of a book shop they may be of interest please let me know!
We have had approximately 300 book sales since the launch in late June with a sales target of 500 by the end of this year, and 1,000 by the end of 2010. I have been told by a main stream publisher that for a fine art photography book these are not modest volumes. However, I am always up for a challenge and I like nothing better than a number to try and over achieve so I am going to stick with these targets.
As for being a fine art photography book, that’s an interesting concept because the book is being perceived as having its own niche as a fine art business book. In fact most of the current and forthcoming reviews are in travel magazines and supplements; for example see the August edition of the Association of British Travel Agents magazine page 136 - book review (http://www.abtamagazine.co.uk/august09/) .
So if sales are to be aggressively pursued then the business and travel markets need to be addressed. To successfully do this I need to have more review references in this market and awareness of the book and its content. Therefore I intend to wait till the end of this month to actively pursue this route to market when further reviews are published.
In the meantime, I am collating a list of book shops to personally visit and offer my book for sale. I have some unsigned copies of the book left over from the launch and I will use these to try and create a local market (London) in specialised or independent book retailers. So if anyone out there knows of a book shop they may be of interest please let me know!
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